Be the expert in Digital Marketing and improve your website ranking by learning SEO, SEM and Google Analytics from scholarly trainers.
This is a Masters Training Course that includes the complete individual Courses of SEO and Google Analytics to help you give a distinct advantage when it comes to digital marketing. This Course shall prepare you in various optimization techniques, Google AdWords, PPC, Social media marketing principles and Google Analytics tool.
There are no specific prerequisites for taking this Training Course.
Today businesses have no option but to hop on the digital bandwagon. This makes the role of the digital marketing, SEO, SEM and analytics professionals critical to the success of these digital enterprises. This Masters Training Course gives you the complete proficiency to work in the digital marketing domain of any global enterprise for top salaries.
What is SEO?, What is Search?, What is a Search Engine?, What Search Engines are used for?, Why use SEO for your Business?, SERPs, Categorization of SERPs, Crawling, Indexing and Ranking, How search Engines Work?, Evolution of Search Engines.
What is an Audit Reasons?, Benefits of performing SEO Audit, Search Engine Commands, Domain Information, Domain canonicalization, xml, txt, Custom 404 Page structure, Search Engine Friendly URL, Checking Broken Links.
What is On-Page Optimization?, Reasons and Benefits of On Page SEO, Keyword Analysis, URL Mapping, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links
What is Yoast?, Installing WordPress SEO by Yoast, Individual Blog Post and Webpage Optimization through Yoast, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links
What is Web Analytics?, How Google Analytics works?, Why Google Analytics is needed for SEO Campaigns?, How to configure Google Analytics?, Google Analytics plugin configuration within WordPress, Checking Real-time Analytics, Looking at Geo (location) of overall audience., Users flow, Acquisition – All Traffic – Channels, Traffic achieved through organic search, In-Page Analytics.
Google Commands: allintitle, allinurl, etc., Ahrefs Backlink Checker Tool, Webceo (Ranking and Reporting), Screaming frog (Audit Tool), Domain Tools, Archive Tools, Duplicate Content Checking Tool – Copyscape, Filling DMCA (Digital Millennium Copyright Act), SEO Profiler (Audit Tool)
What is Off Page Optimization?, Benefits of Link Building / Off Page submissions, Directory Submission, Social Bookmarking, Article Submission, Google Map Listing, Guest Blogging, Press Release Submission, Blog Creation and Customization, Social Media Links
Hidden Text, Doorway Pages, Google Bombing/Link Wheel, Duplicate Sites, Automated Submissions, Keyword Stuffing, Paid Links, Link Farming, Article Spinning
What is Online Reputation Management?, Relationship between SEO and ORM, Listening Tools, Google Alerts, Social Mention, Tactics to rectify negative reviews, Use of Content
What is Algorithm?, Why Google updates Algorithms?, Google Panda, Google Penguin, Google Hummingbird, Google Mobile Friendly Update, Google Top Heavy Update, Google EMD Update, Google Pirate Update, Google Pigeon Update
Importance of search engine marketing to get the visibility and customers on the internet, the benefits of online advertising compared to other forms of advertising, advertising on Google, Bing, Yahoo and other search engines, networks and websites.
Introduction to keywords, choosing the right keywords based on the business angle and what customers search on search engine, the various types of keyword matches and the significance of each keyword match type.
What is Google AdWords, how Google AdWords works, the various sections of AdWords and best practices defined by Google, Bidding Strategy (CPC), Types of Bidding Strategy, Manual, Auto, Strategies for Advanced Level Bidding, Enhanced CPC, CPA, Flexible Bid Strategy, Advantages and disadvantages of Bid strategies.
The Pay Per Click ad campaign, how PPC works, creating a new ad campaign, choosing the language, location and understanding the Google bidding process for PPC ads, various stages of ad campaigns, deploying split test in ads, AdGroups, Keywords, Ads, etc.
Introduction to various Google ad networks, Google Display network, advertising campaign types- Display, Search., Shopping and Video, comparison between Search and Display Campaign, deploying video ad campaigns, callout extensions and other special features of Google ads, understanding of how AdWords rank Ads?, Detailed description of AdWords Algorithm(Adrank), Quality score, Importance of Quality Score, CTR, Importance of CTR, Bids, Ad-extensions and its Types, Add Ad-extensions in Campaign, AdGroups Creation using tool.
Working with the various metrics in Google ad campaigns, monitoring the right metrics, taking the decisions based on the analytics, measuring the performance of ads, understanding the use of Conversion Tracking, Way to set up Conversion Tracking, Track Code in website, Verifying Conversion statistics.
In-depth understanding what works in PPC ad campaigns, daily budget for ads, starting and stopping of the campaigns, importance of ad groups, ad positioning, ad rank, ad action, quality score of ads, cost per click calculations, Keyword Planner Tool different types of keywords-broad, exact, phrase, synonym negative, advantages and disadvantages of keywords, Ads Creation, Ad metrics, Display URL, Destination URL, write an ad copy?, Good and bad examples of Ads, ways to increase CTR, Quality Score and how to increase it, Significance of Negative Keyword, Evaluate Campaign statistics, Conversion Report in Optimization, Keyword Optimization, Ways to reduce OPC, Analyze competitors Performance, Analyzing your competitors performance, Identify Fraud Clicks.
Various aspects of targeted ad campaign, targeted placement, targeting the audience, demographics, creating dynamic ads with data feeds, Google sponsored promotion, understanding the audience list and having the right targeted approach.
Display Campaigns – All features and Mobile App, Increasing engagement through Remarketing, Comparison between Display and Search Campaign Settings, Performing campaign settings, Google Ad Scheduling, Google Ad Delivery, Placement of Ads, Creating various AdGroups, Using display planner tool, Finding relevant websites for ads placement, Creating text ads, Creating banner ads using tools, Uploading banner ads, Examples of good/bad banner ads display campaign.
Introduction to Google AdWords Express, how it differs from Google AdWords, the various features and advantages of AdWords Express, ensuring minimal management, getting the right performance of ads.
Extracting the right reports with Google AdWords, key performance indicators, reporting segments, dimension tab and other useful reports in Google AdWords.
Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists
This course is designed for clearing the Google Analytics Individual Qualification (IQ) Certification & Google AdWords Certification. The entire training course content is in line with the certification program and helps you clear the certification exam with ease and get the best jobs in the top MNCs. As part of this training you will be working on real time projects and assignments that have immense implications in the real world industry scenario thus helping you fast track your career effortlessly.
At the end of this training program there will be a quiz that perfectly reflects the type of questions asked in the certification exam and helps you score better marks in certification exam.
Digital Advertising gives you a chance to focus on your advertisements to the kind of clients you need, and sift through those you don’t. The time you plan to advertize on the web with AdWords, you can utilize distinctive targeting techniques to achieve potential clients’ right at the time when they’re hunting down your items or administrations. The modules in this course help students build up an essential comprehension of AdWords and get ready for the AdWords Fundamentals exam.
Advertisements on the Google Search Network aid advertisers contact the ideal individuals at the opportune time utilizing important keyword records. The modules in this course help students build up a solid comprehension of search advertising optimization excellent practices and get ready for the Search Advertising exam.
It can help you contact individuals while they’re going through their most loved sites, demonstrating a companion a YouTube video, analyzing their Gmail record, or utilizing mobile applications and sites. The modules in this Google Digital Marketing course cover what the diverse sorts of display ads are, the means by which they work and best practices for campaign administration in readiness for the Display Advertising exam.
The Analytics Google Digital Marketing covers a review of Google Analytics; why it is imperative, how it works, and how to get around within the Analytics tools.
You need to finish the Analytics Academy’s Digital Analytics Fundamentals and Platform Principles courses to plan for the Analytics IQ exam and figure out how Analytics functions, how to make a Google Analytics account, gather information, explore reports, and so on.
Notwithstanding finishing the Analytics Academy’s Digital Analytics Fundamentals and Platform Principles courses, these Help Center articles will aid you plan for the Analytics IQ exam in the most efficient manner possible.
Despite the fact that making a Google My Business page is not a prerequisite of the Google Online Marketing Challenge, checking on and sharing this information to your business partner can be exceptionally valuable for further building up your customer’s online presence. This optional course focuses on Google My Business, which is a resource that lets business owners with storefronts or local service areas create or claim a free business listing on Google. This digital marketing course by Google will show you how to set Google My Business up and get the most out of it.